We are Creative Friction, a global research-led consultancy in London.
Our world-class team helps your organisation reach its potential as a creative community.
How? By helping you identify and electrify the interactions that inspire innovation and performance.
Your Journey with Us
Start by scheduling an online coaching session to rethink how your organisation can fire up the interactions that matter. Continue to a research phase to discover your organisation’s unique strengths and challenges when it comes to creative interactions. Move forward by working with us to re-design the innovative behaviours of your creative community - and then share your story with the world.
Our dynamic team researchers, consultants, experience designers and copy-writers is here to support you at every step of your growth journey.
Our Expert Report on Creativity in Coworking & Collaboration
Many coworking providers are in the business of selling the appearance of collaboration and creativity without much evidence on substance. How can we help groups of people who join attractive physical spaces actualise their tremendous potential for (individual and collective) creativity?
Our report begins a much-needed conversation on the creative process in coworking and collaborative work by distilling key insights from peer-reviewed organisational research. How will it change the way you nourish the creative interactions that truly matter? Click here to download the report - beautifully illustrated by Keiko Nishiyama - to find out.
And...while you’re at it, you might wish to sign up for our mailing list and find us on Twitter (@creativfriction).
Meet Our Global Team
Our Strategic Advisors
The NetCreate Methodology we've developed over the years (see below) has been applied to the study of myriad innovation programmes and journeys, including those hosted by the Ministry of Startups, Impact Hub Brixton, Startupbootcamp IoT and EdSpace in London. Check out our latest full report that assesses the large-scale social innovation competition run by SITRA in Finland in 2016-2017.
The ways in which your coworking space or innovation programme shape the creative process of your members is far from obvious. The boundless nature of your members' creative journeys means that valuable interactions could happen anywhere - in the pub, the park, at a conference, on Skype, or with luck, in the kitchen or meeting room of your collaborative space. This is why tracing and unpacking the journey through which creative ideas develop sits at the centre of our methodology.
By tracking changes in the ideas of your members and identifying the interactions most closely associated with those changes, we are able to show what you are doing to generate "creative added value" - and what you could do better. Why did Rachel from Canada end up embedding intelligent sensors in her experimental, stylish outerwear collection for Cocker Spaniels? Work with us and learn now how you, your community or your programme can do vastly more to shape the transformative (or plain wacky!) innovations of tomorrow.