We are Creative Friction, a global research-led consultancy in London.
Our team helps your organisation reach its full potential as a creative powerhouse.
How? By identifying and electrifying the interactions that truly drive innovation, performance and work satisfaction.
Our Service Journey
Watch a clip on Creative Friction in its home milieu of Hackney, London.
Ready to reach your full potential as a community of creative thinkers and doers? Get in touch.
Download our new report!
Many coworking providers are currently in the business of selling the appearance of collaboration and creativity without much substance. This is partly due to a dearth of knowledge on how groups of people and attractive physical spaces with tremendous potential for (collective) creativity can be helped to actualise this potential in practice.
Our report thus begins a much-needed conversation on the creative process in coworking and collaborative work by distilling key insights from peer-reviewed organisational research. How will it change the way you nourish the creative interactions that truly matter? Click here to download the report - beautifully illustrated by Keiko Nishiyama - to find out.
And...remember to help us spread the word via Twitter etc.! You can find us on Twitter as @creativfriction
Report publication date: 7 June 2018
Meet Our Global Team
Our Strategic Advisors
Stand by for more content on our research, who we work with, and our vision for the future.
Stand by for more on the vision that inspired us to launch Creative Friction.
The ways in which your coworking space or innovation programme shape the creative process of your members is far from obvious. The boundless nature of your members' creative journeys means that valuable interactions could happen anywhere - in the pub, the park, at a conference, on Skype, or with luck, in the kitchen or meeting room of your collaborative space. This is why tracing and unpacking the journey through which creative ideas develop sits at the centre of our methodology.
By tracking changes in the ideas of your members and identifying the interactions most closely associated with those changes, we are able to show what you are doing to generate "creative added value" - and what you could do better. Why did Rachel from Canada end up embedding intelligent sensors in her experimental, stylish outerwear collection for Cocker Spaniels? Work with us and learn now how you, your community or your programme can do vastly more to shape the transformative (or plain wacky!) innovations of tomorrow.
Email our founder at tuukka.t at gmail.com .
We would love to hear from you and begin a conversation on how we might best support you. When getting in touch, please indicate if you'd like a free Creative Space Diagnosis that will assess your current approach to catalysing (value-adding) creative interactions. We will either visit you in person or conduct this diagnosis on the phone or online. Thanks!
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