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We are Creative Friction, a global research-led consultancy in London.

Our team is here to help spotlight and scale up your creative value added.

Why? To electrify the interactions - in the office and beyond - that drive member performance and satisfaction.

Who we are and what we do: Watch a clip on Creative Friction in its home milieu of Hackney, London.

Ready to reach your full potential as a community of creative thinkers and doers? Get in touch.

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Download our new report!

Many coworking providers are currently in the business of selling the appearance of collaboration and creativity without much substance. This is partly due to a dearth of knowledge on how groups of people and attractive physical spaces with tremendous potential for (collective) creativity can be helped to actualise this potential in practice.

Our report thus begins a much-needed conversation on the creative process in coworking and collaborative work by distilling key insights from peer-reviewed organisational research. How will it change the way you nourish the creative interactions that truly matter? Click here to download the report - beautifully illustrated by Keiko Nishiyama - to find out.

And...remember to help us spread the word via Twitter etc.! You can find us on Twitter as @creativfriction

Report publication date: 7 June 2018

 

Meet Our Global Team

  Tuukka  Toivonen, PhD (Oxford), Director & Lead Researcher (UK, Europe, East Asia), UCL & LSE  Tuukka specialises in the creative process in entrepreneurship, coworking and social innovation. After serving as a full-time senior lecturer at UCL, he set up Creative Friction to bring creativity research into a practical conversation with new spaces of work.

Tuukka Toivonen, PhD (Oxford), Director & Lead Researcher (UK, Europe, East Asia), UCL & LSE

Tuukka specialises in the creative process in entrepreneurship, coworking and social innovation. After serving as a full-time senior lecturer at UCL, he set up Creative Friction to bring creativity research into a practical conversation with new spaces of work.

  Emma  Nordbäck, CF Associate Member (Nordics), Aalto University  Emma is an expert on shared leadership as well as creativity in diverse teams. She specialises in understanding the dynamics of virtual teams that work at the global level. Emma is based in Helsinki but frequently joins teams in the US, Europe and across the world, for intense bursts of well-designed collaboration.

Emma Nordbäck, CF Associate Member (Nordics), Aalto University

Emma is an expert on shared leadership as well as creativity in diverse teams. She specialises in understanding the dynamics of virtual teams that work at the global level. Emma is based in Helsinki but frequently joins teams in the US, Europe and across the world, for intense bursts of well-designed collaboration.

  Alon  Alperovitz, CF Associate Member (UK, Israel, Europe), LSE  Alon is an entrepreneur, teacher, thinker and researcher in the area of entrepreneurship, identity, economics and psychology.

Alon Alperovitz, CF Associate Member (UK, Israel, Europe), LSE

Alon is an entrepreneur, teacher, thinker and researcher in the area of entrepreneurship, identity, economics and psychology.

 
  Onya Idoko , PhD, Associate Member (UK, US, Nigeria), Huddersfield Business School  Onya is an organisation studies scholar with considerable empirical research experience. She offers strategic and tactical recommendations in relation to creativity, strategy formation, technology-mediated collaboration and the process of entrepreneurial learning.   

Onya Idoko, PhD, Associate Member (UK, US, Nigeria), Huddersfield Business School

Onya is an organisation studies scholar with considerable empirical research experience. She offers strategic and tactical recommendations in relation to creativity, strategy formation, technology-mediated collaboration and the process of entrepreneurial learning.

 

  Daniel  Ospina, Associate Member (UK, Benelux, South America)  Daniel is an Organization Designer, Facilitator, and Visiting Lecturer at Said Business School (Oxford), having worked with clients and partners such as The European Space Station, New North Zealander Hospital (Denmark), and the United Nations. Previously, Daniel designed innovation processes for The Fat Duck Group, co-founded a community for cross-disciplinary collaboration, ran a startup called Michel/Fabian and, in a previous life, was a chef.

Daniel Ospina, Associate Member (UK, Benelux, South America)

Daniel is an Organization Designer, Facilitator, and Visiting Lecturer at Said Business School (Oxford), having worked with clients and partners such as The European Space Station, New North Zealander Hospital (Denmark), and the United Nations. Previously, Daniel designed innovation processes for The Fat Duck Group, co-founded a community for cross-disciplinary collaboration, ran a startup called Michel/Fabian and, in a previous life, was a chef.

  Anna  King, Associate Member (UK, Brazil)  Anna is an independent communications consultant and founder of  Scripsy , which helps brands to raise their profile and engage their audiences through PR, content marketing and copywriting. She has particular expertise in workplace, coworking and design issues, having represented brands including Steelcase, Allermuir, The Brew and Smart Design.

Anna King, Associate Member (UK, Brazil)

Anna is an independent communications consultant and founder of Scripsy, which helps brands to raise their profile and engage their audiences through PR, content marketing and copywriting. She has particular expertise in workplace, coworking and design issues, having represented brands including Steelcase, Allermuir, The Brew and Smart Design.

  Ida    Telalbasic, PhD (Politecnico di Milano) Associate Member (UK, Italy)  Ida is a service design strategist, design researcher and innovation consultant. She specialises in design for entrepreneurship and is actively engaged in developing design-driven incubation and acceleration programmes. Ida is a faculty member at Loughborough University London & Central Saint Martins (CSM).

Ida Telalbasic, PhD (Politecnico di Milano) Associate Member (UK, Italy)

Ida is a service design strategist, design researcher and innovation consultant. She specialises in design for entrepreneurship and is actively engaged in developing design-driven incubation and acceleration programmes. Ida is a faculty member at Loughborough University London & Central Saint Martins (CSM).

  Ville  Takala, Goldsmiths, University of London, Associate Member  Ville is a sociologist whose research investigates issues around the ownership and use of Big Data, particularly from the viewpoint of governments and the public sector more broadly conceived. Ville is developing innovative methods (e.g. idea logs and mobile surveys) with Creative Friction.

Ville Takala, Goldsmiths, University of London, Associate Member

Ville is a sociologist whose research investigates issues around the ownership and use of Big Data, particularly from the viewpoint of governments and the public sector more broadly conceived. Ville is developing innovative methods (e.g. idea logs and mobile surveys) with Creative Friction.

 
 

Our Strategic Advisors

   Alexander  Budzier, PhD (Oxon.), is a Fellow in Management Practice at the University of Oxford's Saïd Business School.   He has over 10 years of experience as consultant and adviser to improve the delivery of major strategic projects such as High Speed Two, Crossrail 2, Hong Kong Development Bureau and Hong Kong MTR.    

Alexander Budzier, PhD (Oxon.), is a Fellow in Management Practice at the University of Oxford's Saïd Business School. He has over 10 years of experience as consultant and adviser to improve the delivery of major strategic projects such as High Speed Two, Crossrail 2, Hong Kong Development Bureau and Hong Kong MTR.

 

  Giorgos  Georgopoulos holds MA, MSci & MPhil degrees in Natural Sciences, Manufacturing and Management (Cambridge). He has been a founder, investor, board member and adviser in six start-ups and social enterprises, after developing experience as a technology and innovation consultant at PA Consulting Group. CEO and co-founder at  Elemendar  (London)

Giorgos Georgopoulos holds MA, MSci & MPhil degrees in Natural Sciences, Manufacturing and Management (Cambridge). He has been a founder, investor, board member and adviser in six start-ups and social enterprises, after developing experience as a technology and innovation consultant at PA Consulting Group. CEO and co-founder at Elemendar (London)

  Irene  Lopez de Vallejo, PhD, MSc, is a social scientist with a doctorate in architecture and a passion for examining people's behaviour in organisations using advanced digital technologies. She has worked for four years for the  Digital Catapult  and is the Co-Founder of  GivingStreets  and Director of Partnerships and Business Development for  DEX  .

Irene Lopez de Vallejo, PhD, MSc, is a social scientist with a doctorate in architecture and a passion for examining people's behaviour in organisations using advanced digital technologies. She has worked for four years for the Digital Catapult and is the Co-Founder of GivingStreets and Director of Partnerships and Business Development for DEX .

Stand by for more content on our research, who we work with, and our vision for the future.

Stand by for more on the vision that inspired us to launch Creative Friction.

Our methods

 

The ways in which your coworking space or innovation programme shape the creative process of your members is far from obvious. The boundless nature of your members' creative journeys means that valuable interactions could happen anywhere - in the pub, the park, at a conference, on Skype, or with luck, in the kitchen or meeting room of your collaborative space. This is why tracing and unpacking the journey through which creative ideas develop sits at the centre of our methodology.

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By tracking changes in the ideas of your members and identifying the interactions most closely associated with those changes, we are able to show what you are doing to generate "creative added value" - and what you could do better. Why did Rachel from Canada end up embedding intelligent sensors in her experimental, stylish outerwear collection for Cocker Spaniels? Work with us and learn now how you, your community or your programme can do vastly more to shape the transformative (or plain wacky!) innovations of tomorrow.

Read more.

 

 
 
 

Contact Us

Email our founder at tuukka.t at gmail.com .

We would love to hear from you and begin a conversation on how we might best support you. When getting in touch, please indicate if you'd like a free Creative Space Diagnosis that will assess your current approach to catalysing (value-adding) creative interactions. We will either visit you in person or conduct this diagnosis on the phone or online. Thanks!

 
 
 

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