We’ve published in and worked with:
Our team has its roots in global top universities:
We are Creative Friction, your knowledge partner
All too often, new workspaces and labs - whether in-house or independent - betray expectations, leaving members isolated and creatively undernourished.
You deserve to stand out from the under-performing crowd. You deserve to flourish as a creative community.
Our world-class team of experts knows how to get you there.
Creative Friction is led by the Oxford-trained, UCL-based Dr Tuukka Toivonen - an ex-innovation community founder and a global expert on creativity in coworking and entrepreneurial work. Watch Tuukka & Onya Idoko speak in CF’s home milieu in Hackney, East London.
Cutting-edge insights for executives: Engage us through a series of consultations or talks to gain perspective and tangible tools for firing up your creative community. Start today by scheduling a free online consultation with Dr Toivonen.
Specialist coaching and training for community managers: Request a specialised coaching package for front-line community leaders who want to supercharge their skillset (stand by for our online courses!).
Measuring your ‘Creative Value Added’: Invest in transforming your performance through our bespoke data collection and analytics work. Our unique methodology will reveal how you can build on your current strengths to fire up the creative interactions that most matter to your members.
Creative Co-Design: Engage our multi-disciplinary team to reinvent your creative community through experience design and comprehensive R&D support.
We are a global team of creativity experts, consultants, experience designers and copy-writers, supporting every step of your growth journey.
Our Strategic Advisors
Past Projects and Reports
The NetCreate Methodology we've developed over the years (see below) has been applied to the study of myriad innovation programmes and journeys, including those hosted by the Ministry of Startups, Impact Hub Brixton, Startupbootcamp IoT and EdSpace in London. Check out our latest full report that assesses the large-scale social innovation competition run by SITRA in Finland in 2016-2017.
Our Expert Report on Creativity in Coworking & Collaboration
Many coworking providers are in the business of selling the appearance of collaboration and creativity without much evidence on substance. How can we help groups of people who join attractive physical spaces actualise their tremendous potential for (individual and collective) creativity?
Our report begins a much-needed conversation on the creative process in coworking and collaborative work by distilling key insights from peer-reviewed organisational research. How will it change the way you nourish the creative interactions that truly matter? Click here to download the report - beautifully illustrated by Keiko Nishiyama - to find out.
And...while you’re at it, you might wish to sign up for our mailing list and find us on Twitter (@creativfriction).
Our data-driven methods
The ways in which your coworking space or innovation programme shape the creative process of your members is far from obvious. The boundless nature of your members' creative journeys means that valuable interactions could happen anywhere - in the pub, the park, at a conference, on Skype, or with luck, in the kitchen or meeting room of your collaborative space. This is why tracing and unpacking the journey through which creative ideas develop sits at the centre of our methodology.
By tracking changes in the ideas of your members and identifying the interactions most closely associated with those changes, we are able to show what you are doing to generate "creative added value" - and what you could do better. Work with us and learn now how you, your community or your programme can do vastly more to engage members and shape the transformative innovations of tomorrow.