We are a global team of creativity experts, consultants, experience designers and copy-writers, supporting every step of your growth journey.

Tuukka Toivonen, PhD (Oxford), Director (UK, Europe, East Asia), University College London & International University of Japan Tuukka specialises in the creative process in entrepreneurship, coworking and social innovation. After serving as a full-time senior lecturer at UCL, he set up Creative Friction to bring creativity research into a practical conversation with new spaces of work.

Tuukka Toivonen, PhD (Oxford), Director (UK, Europe, East Asia), University College London & International University of Japan

Tuukka specialises in the creative process in entrepreneurship, coworking and social innovation. After serving as a full-time senior lecturer at UCL, he set up Creative Friction to bring creativity research into a practical conversation with new spaces of work.

Emma Nordbäck, CF Associate Member (Nordics), Aalto University Emma is an expert on shared leadership as well as creativity in diverse teams. She specialises in understanding the dynamics of virtual teams that work at the global level. Emma is based in Helsinki but frequently joins teams in the US, Europe and across the world, for intense bursts of well-designed collaboration.

Emma Nordbäck, CF Associate Member (Nordics), Aalto University

Emma is an expert on shared leadership as well as creativity in diverse teams. She specialises in understanding the dynamics of virtual teams that work at the global level. Emma is based in Helsinki but frequently joins teams in the US, Europe and across the world, for intense bursts of well-designed collaboration.

Alon Alperovitz, CF Associate Member (UK, Israel, Europe), LSE Alon is an entrepreneur, teacher, thinker and researcher in the area of entrepreneurship, identity, economics and psychology.

Alon Alperovitz, CF Associate Member (UK, Israel, Europe), LSE

Alon is an entrepreneur, teacher, thinker and researcher in the area of entrepreneurship, identity, economics and psychology.

 
Onya Idoko, PhD, Associate Member (UK, US, Nigeria), Huddersfield Business School Onya is an organisation studies scholar with considerable empirical research experience. She offers strategic and tactical recommendations in relation to creativity, strategy formation, technology-mediated collaboration and the process of entrepreneurial learning.

Onya Idoko, PhD, Associate Member (UK, US, Nigeria), Huddersfield Business School

Onya is an organisation studies scholar with considerable empirical research experience. She offers strategic and tactical recommendations in relation to creativity, strategy formation, technology-mediated collaboration and the process of entrepreneurial learning.

Daniel Ospina, Associate Member (UK, Benelux, South America) Daniel is an Organization Designer, Facilitator, and Visiting Lecturer at Said Business School (Oxford), having worked with clients and partners such as The European Space Station, New North Zealander Hospital (Denmark), and the UN. Previously, Daniel designed innovation processes for The Fat Duck Group, co-founded a community for cross-disciplinary collaboration, ran a startup called Michel/Fabian and, in a previous life, was a chef.

Daniel Ospina, Associate Member (UK, Benelux, South America)

Daniel is an Organization Designer, Facilitator, and Visiting Lecturer at Said Business School (Oxford), having worked with clients and partners such as The European Space Station, New North Zealander Hospital (Denmark), and the UN. Previously, Daniel designed innovation processes for The Fat Duck Group, co-founded a community for cross-disciplinary collaboration, ran a startup called Michel/Fabian and, in a previous life, was a chef.

Anna King, Associate Member (UK, Brazil) Anna is an independent communications consultant and founder of Scripsy , which helps brands to raise their profile and engage their audiences through PR, content marketing and copywriting. She has particular expertise in workplace, coworking and design issues, having represented brands including Steelcase, Allermuir, The Brew and Smart Design.

Anna King, Associate Member (UK, Brazil)

Anna is an independent communications consultant and founder of Scripsy, which helps brands to raise their profile and engage their audiences through PR, content marketing and copywriting. She has particular expertise in workplace, coworking and design issues, having represented brands including Steelcase, Allermuir, The Brew and Smart Design.

Ida Telalbasic, PhD (Politecnico di Milano) Associate Member (UK, Italy) Ida is a service design strategist, design researcher and innovation consultant. She specialises in design for entrepreneurship and is actively engaged in developing design-driven incubation and acceleration programmes. Ida is a faculty member at Loughborough University London & Central Saint Martins (CSM).

Ida Telalbasic, PhD (Politecnico di Milano) Associate Member (UK, Italy)

Ida is a service design strategist, design researcher and innovation consultant. She specialises in design for entrepreneurship and is actively engaged in developing design-driven incubation and acceleration programmes. Ida is a faculty member at Loughborough University London & Central Saint Martins (CSM).

Ville Takala, Senior Research Associate in Public Value and Digital Transformation, Institute for Innovation and Public Purpose, University College London Associate Member Ville is a sociologist whose research investigates issues around the ownership and use of Big Data, particularly from the viewpoint of governments and the public sector more broadly conceived. Ville is developing innovative methods (e.g. idea logs and mobile surveys) with Creative Friction.

Ville Takala, Senior Research Associate in Public Value and Digital Transformation, Institute for Innovation and Public Purpose, University College London Associate Member

Ville is a sociologist whose research investigates issues around the ownership and use of Big Data, particularly from the viewpoint of governments and the public sector more broadly conceived. Ville is developing innovative methods (e.g. idea logs and mobile surveys) with Creative Friction.

 
 

Our Strategic Advisors

Alexander Budzier, PhD (Oxon.), is a Fellow in Management Practice at the University of Oxford's Saïd Business School. He has over 10 years of experience as consultant and adviser to improve the delivery of major strategic projects such as High Speed Two, Crossrail 2, Hong Kong Development Bureau and Hong Kong MTR.

Alexander Budzier, PhD (Oxon.), is a Fellow in Management Practice at the University of Oxford's Saïd Business School. He has over 10 years of experience as consultant and adviser to improve the delivery of major strategic projects such as High Speed Two, Crossrail 2, Hong Kong Development Bureau and Hong Kong MTR.

Giorgos Georgopoulos holds MA, MSci & MPhil degrees in Natural Sciences, Manufacturing and Management (Cambridge). He has been a founder, investor, board member and adviser in six start-ups and social enterprises, after developing experience as a technology and innovation consultant at PA Consulting Group. CEO and co-founder at Elemendar (London)

Giorgos Georgopoulos holds MA, MSci & MPhil degrees in Natural Sciences, Manufacturing and Management (Cambridge). He has been a founder, investor, board member and adviser in six start-ups and social enterprises, after developing experience as a technology and innovation consultant at PA Consulting Group. CEO and co-founder at Elemendar (London)

Irene Lopez de Vallejo, PhD, MSc, is a social scientist with a doctorate in architecture and a passion for examining people's behaviour in organisations using advanced digital technologies. She has worked for four years for the Digital Catapult and is the Co-Founder of GivingStreets and Founding Team Member at Ocean Protocol .

Irene Lopez de Vallejo, PhD, MSc, is a social scientist with a doctorate in architecture and a passion for examining people's behaviour in organisations using advanced digital technologies. She has worked for four years for the Digital Catapult and is the Co-Founder of GivingStreets and Founding Team Member at Ocean Protocol .