We are Creative Friction, a global research-led consultancy in London.
Our team helps your organisation reach its full potential as a creative powerhouse.
How? By identifying and electrifying the interactions that truly drive innovation, performance and work satisfaction.
Our Service Journey
Our Expert Report on Creativity in Coworking & Collaboration
Many coworking providers are in the business of selling the appearance of collaboration and creativity without much evidence on substance. How can we help groups of people who join attractive physical spaces actualise their tremendous potential for (individual and collective) creativity?
Our report begins a much-needed conversation on the creative process in coworking and collaborative work by distilling key insights from peer-reviewed organisational research. How will it change the way you nourish the creative interactions that truly matter? Click here to download the report - beautifully illustrated by Keiko Nishiyama - to find out.
And...while you’re at it, you might wish to sign up for our mailing list and find us on Twitter (@creativfriction).
Meet Our Global Team
Our Strategic Advisors
Stand by for more content on our research, who we work with, and our vision for the future.
Stand by for more on the vision that inspired us to launch Creative Friction.
The ways in which your coworking space or innovation programme shape the creative process of your members is far from obvious. The boundless nature of your members' creative journeys means that valuable interactions could happen anywhere - in the pub, the park, at a conference, on Skype, or with luck, in the kitchen or meeting room of your collaborative space. This is why tracing and unpacking the journey through which creative ideas develop sits at the centre of our methodology.
By tracking changes in the ideas of your members and identifying the interactions most closely associated with those changes, we are able to show what you are doing to generate "creative added value" - and what you could do better. Why did Rachel from Canada end up embedding intelligent sensors in her experimental, stylish outerwear collection for Cocker Spaniels? Work with us and learn now how you, your community or your programme can do vastly more to shape the transformative (or plain wacky!) innovations of tomorrow.